In a world where data is the driving force behind decisions Business analysts allow businesses to improve, automate and analyze their processes to achieve the highest results. Utilizing business analytics tools, businesses can improve decision-making and increase profits.

A typical example of a tool for business analytics is Google Analytics, a free online analytics software program that lets users keep track of the performance of their websites in real-time. It is an effective reporting and visualization tool that gives metrics and key performance indicators (KPIs).

The field of business analytics uses statistical analysis and data visualization to make organizational changes based upon the data available. This sophisticated form of business intelligence can assist predict outcomes, recognize patterns and trends that are present in data, and devise a more strategic approach to solving problems and making decisions.

This could include identifying recurring issues within existing workflows that prevent businesses from working as efficiently and effectively as they should. Analyzing market trends to develop more specific marketing strategies to reach out to customers and increasing sales. It can also give businesses a competitive edge by giving them the information they need to make changes to products and services that are more in line with the needs of the customer.

To become a leader that is data-driven it is essential to have a thorough understanding of the tools and technologies that are changing the way businesses operate. Through the Master of Science in Business Analytics online program, students are taught technical skills along with case studies, and take part in weekly programming projects to develop the skills they need to be able to comprehend the latest tools and technologies.